What was the makeup trend during the 70s
Ah, the 1970s! A decade that brought us some of the most iconic and memorable fashion trends of all time, including the makeup trend. During this era, makeup was all about bold, bright colors and statement-making looks. Here are some of the most popular makeup trends of the 1970s:
1. Bright and Bold Colors: The 1970s were all about making a statement with your makeup. Bright, bold colors like red, orange, and yellow were the norm, and women were not afraid to experiment with different shades and hues.
2. Heavy Foundation: The 1970s were a time when heavy foundation was all the rage. Women would often use thick, cakey foundation to create a smooth, matte finish. This look was often paired with a bold lip color to really make a statement.
3. False Eyelashes: False eyelashes were a popular trend in the 1970s, and women would often use them to create a dramatic, eye-catching look. The lashes were typically applied with spirit gum, which was a type of adhesive used to apply the lashes to the lids.
4. Glitter and Shimmer: The 1970s were all about adding a touch of glamour to any look. Women would often use glitter and shimmer eyeshadows to add a touch of sparkle to their eyes. This trend was especially popular during the disco era, when women wanted to look their absolute best on the dance floor.
5. Smoky Eyes: The smoky eye was a popular trend in the 1970s, and it involved using a dark brown or black eyeshadow to create a smoky, sultry look. This trend was often paired with a bold lip color to really make a statement.
6. Liquid Foundation: Liquid foundation was a new innovation in the 1970s, and it quickly became a popular trend. Women would often use liquid foundation to create a more natural, flawless look. This trend was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting liquid foundation on the red carpet.
7. Bronzer: Bronzer was a popular trend in the 1970s, and it involved using a dark brown or tan powder to contour the face. Women would often use bronzer to create a more defined, structured look, and it was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting bronzer on the red carpet.
8. Blush: Blush was a popular trend in the 1970s, and it involved using a pink or peach-colored powder to add a touch of color to the cheeks. Women would often use blush to create a more natural, healthy look, and it was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting blush on the red carpet.
9. Highlighting: Highlighting was a popular trend in the 1970s, and it involved using a light-colored powder or cream to add a touch of brightness to the face. Women would often use highlighting to create a more radiant, sun-kissed look, and it was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting highlighting on the red carpet.
10. False Nails: False nails were a popular trend in the 1970s, and women would often use them to create a longer, more polished look. The false nails were typically made of acrylic or gel, and they were often applied with a special adhesive. This trend was especially popular among those who wanted to look more like their favorite celebrities, who were often seen sporting false nails on the red carpet.
In conclusion, the 1970s were a time of bold, bright, and daring makeup trends. From heavy foundation to false eyelashes, glitter and shimmer, smoky eyes, liquid foundation, bronzer, blush, highlighting, and false nails, the 1970s were a decade that truly embraced experimentation and creativity when it came to makeup. These trends have stood the test of time and continue to inspire makeup artists and beauty enthusiasts to this day.
Who were the most popular makeup artists and brands during that time
The 1920s to the 1950s was a transformative period in the history of makeup. As women gained more freedom and independence, the demand for cosmetics skyrocketed. This era saw the emergence of iconic makeup artists and brands that shaped the industry and left a lasting impact on beauty standards. In this article, we will explore the most popular makeup artists and brands of the time, and how they contributed to the evolution of makeup artistry.
1. Max Factor:
Max Factor is perhaps the most well-known makeup brand from this era. Founded by Max Factor Sr. in 1909, the brand quickly became synonymous with Hollywood glamour. Max Factor's innovative products, such as thePan-Cake foundation, revolutionized the industry by offering a lightweight, buildable formula that could be easily applied on set. The brand's association with Hollywood stars like Greta Garbo and Marlene Dietrich cemented its status as the go-to makeup choice for the silver screen.
2. Elizabeth Arden:
Elizabeth Arden was another pioneering brand that emerged during this period. Founded by Elizabeth Arden in 1910, the brand was known for its high-quality products and innovative marketing strategies. Arden's signature red lipstick, introduced in 1915, became a cultural phenomenon and a symbol of femininity and sophistication. The brand's association with Hollywood stars like Marlene Dietrich and Greta Garbo further solidified its reputation as a leader in the industry.
3. Revlon:
Revlon is another iconic brand that rose to prominence during this era. Founded in 1932 by Charles and Joseph Revson, the brand quickly gained popularity for its affordable, high-quality products. Revlon'sFire and Ice lipstick, introduced in 1932, became a bestseller and helped establish the brand as a major player in the industry. Revlon's innovative marketing strategies, such as theRevlon Color Chart which allowed customers to match their skin tone with a specific shade, further cemented its status as a game-changer in the makeup industry.
4. Estee Lauder:
Estee Lauder is a household name today, but during the 1920s to the 1950s, the brand was still in its infancy. Founded by Estee Lauder and her husband Joseph Lauder in 1930, the brand quickly gained popularity for its high-quality, luxurious products. Estee Lauder's innovative approach to skincare and makeup, such as herSkin Creme andEyeshadow in a Tube helped establish the brand as a leader in the industry.
5. Christian Dior:
Christian Dior is perhaps best known for his iconicNew Look collection in 1947, which revolutionized the fashion industry. However, Dior's makeup line, launched in 1950, was also a game-changer in the industry. Dior's products, such as his signatureMiss Dior lipstick, were known for their luxurious, high-quality formula and elegant packaging. Dior's association with Hollywood stars like Marlene Dietrich and Grace Kelly further solidified his reputation as a leader in the makeup industry.
6. Charlotte Tilbury:
Charlotte Tilbury is a modern-day makeup artist and brand that has gained a cult following for her innovative, high-quality products. However, during the 1920s to the 1950s, Tilbury's ancestor, Charles Tilbury, was a renowned makeup artist and brand owner. Tilbury'sWonder Cream foundation, introduced in 1926, was a bestseller and helped establish the brand as a leader in the industry.
Conclusion:
The 1920s to the 1950s was a transformative period in the history of makeup, marked by the emergence of iconic brands and artists. Max Factor, Elizabeth Arden, Revlon, Estee Lauder, Christian Dior, and Charlotte Tilbury are just a few of the most popular makeup artists and brands of the time. These brands and artists contributed to the evolution of makeup artistry by offering high-quality, innovative products that helped shape the beauty standards of the era. Today, these brands continue to be leaders in the industry, inspiring a new generation of makeup enthusiasts and professionals.
How did cultural and social changes influence makeup trends in the 70s
The 1970s were a transformative time for makeup, as cultural and social changes influenced the way people expressed themselves through beauty. This article will explore the key factors that shaped makeup trends during this decade, from the rise of natural look to the emergence of bold, statement-making styles.
1. The Rise of the Natural Look:
In the 1970s, the natural look became a popular trend, reflecting the growing counterculture movement and a desire for a more relaxed, effortless aesthetic. This was a departure from the heavily made-up looks of the 1960s, which were often associated with the glamour of Hollywood. The natural look involved using light, sheer coverage and a focus on enhancing one's natural features, rather than hiding behind heavy makeup.
2. The Emergence of Bold, Statement-Making Styles:
As the decade progressed, makeup trends became bolder and more statement-making. This was fueled by the rise of disco and the nightlife scene, where people wanted to make a splash and stand out on the dance floor. Bold, colorful eyeshadows, glittery lip gloss, and dramatic false lashes became the norm, as people embraced their inner diva and let their hair down.
3. The Impact of the Feminist Movement:
The feminist movement had a significant impact on makeup trends in the 1970s. As women sought to challenge traditional gender roles and expectations, they began to experiment with makeup as a means of expressing themselves and asserting their independence. This led to a focus on natural, effortless looks that enhanced one's features without hiding behind heavy makeup.
4. The Influence of Music and Fashion:
Music and fashion played a significant role in shaping makeup trends in the 1970s. Disco, for example, was characterized by its flashy, glamorous aesthetic, which translated to makeup trends that were bold, colorful, and attention-grabbing. Punk rock, on the other hand, rejected mainstream beauty standards and embraced a more raw, unpolished look.
5. The Rise of Cosmetic Brands:
The 1970s saw the rise of cosmetic brands that catered to the growing demand for makeup. Brands like MAC, Bobbi Brown, and Laura Mercier entered the market, offering a range of products that were designed to meet the needs of different skin types and tastes. This increased competition led to a greater variety of products and a more diverse range of makeup options.
6. The Emergence of Skincare:
As the 1970s progressed, skincare became a more prominent aspect of beauty routines. This was fueled by the growing awareness of the importance of proper skincare and the rise of dermatology as a recognized medical field. As a result, people began to prioritize skincare products that were gentle, nourishing, and effective, leading to the development of a range of skincare products that catered to different skin types and concerns.
7. The Impact of Technology:
The 1970s saw significant advancements in technology, which had a profound impact on makeup trends. The introduction of new tools and products, such as lip gloss and eyeshadow, made it easier for people to apply makeup and experiment with different looks. The rise of the compact mirror, for example, allowed people to check their makeup on the go, while the development of the lip liner made it easier to create precise, defined lips.
Conclusion:
The 1970s were a transformative time for makeup, as cultural and social changes influenced the way people expressed themselves through beauty. From the rise of the natural look to the emergence of bold, statement-making styles, the decade saw a range of makeup trends that reflected the changing times. As we look back on these trends, we can see how they shaped the way we think about beauty today and how they continue to influence makeup trends in the modern era.
What were the key ingredients and techniques used in 70s makeup
Ah, the 1970s - a decade of bold fashion statements, glam rock, and, of course, makeup. The 70s were a time when makeup became more than just a means of enhancing one's features; it was a form of self-expression and a way to make a statement. Here are some of the key ingredients and techniques used in 70s makeup:
1. Bold Colors: The 70s were all about bright, bold colors, and makeup was no exception. From hot pinks and reds to electric blues and purples, the decade saw a shift away from natural tones and towards more vibrant, eye-catching shades.
2. Glam Rock Inspiration: The glam rock movement of the 70s had a significant influence on makeup trends. Think big hair, bold eyes, and a lot of sparkle. Makeup artists used heavy eyeshadow, false eyelashes, and lots of mascara to create a dramatic, theatrical look.
3. Natural Look: While bold colors were all the rage, there was also a trend towards a more natural look. Makeup artists used light, sheer coverage to enhance one's features without looking too made-up. This was especially true for everyday makeup, with a focus on enhancing one's natural beauty rather than creating a dramatic, theatrical look.
4. Mineral Makeup: Mineral makeup was a popular choice in the 70s, as it was seen as a more natural alternative to traditional makeup. Makeup artists used mineral powders and creams to create a soft, natural look that was both healthy and long-lasting.
5. False Eyelashes: False eyelashes were a staple of 70s makeup. They were often applied in a dramatic, over-the-top fashion, with long, curled lashes being particularly popular.
6. Eyeshadow: Eyeshadow was a key component of 70s makeup, with a focus on bold, bright colors. Makeup artists used eyeshadow to create a variety of looks, from subtle, natural shades to dramatic, eye-catching statements.
7. Blush: Blush was used extensively in the 70s to create a healthy, rosy glow. Makeup artists applied blush to the apples of the cheeks, as well as to the cupid's bow and the center of the cheeks.
8. Highlighting: Highlighting was a popular technique in the 70s, with makeup artists using highlighting powders and creams to create a subtle, shimmering effect on the skin. This was often used to enhance one's features and create a more radiant, healthy look.
9. Contouring: Contouring was a technique used in the 70s to create definition and structure on the face. Makeup artists used bronzer and other contouring products to create a more defined, sculpted look.
10. Glitter: Glitter was a staple of 70s makeup, with makeup artists using it to add a touch of sparkle and shine to any look. From eyeshadow to lip gloss, glitter was a popular choice for adding a bit of fun and flair to one's makeup.
In conclusion, the 70s were a time of bold, daring makeup trends that were all about making a statement. From bold colors and glam rock inspiration to natural looks and mineral makeup, the decade saw a wide range of techniques and ingredients used to create a variety of looks. Whether you were going for a dramatic, theatrical look or a more natural, everyday look, the 70s had something for everyone.
How has 70s makeup influenced modern makeup trends
The 1970s were a transformative time for makeup, with bold, colorful, and expressive looks that continue to influence modern beauty trends. From the iconic smoky eye to the rise of glitter and shimmer, the decade's makeup trends have had a lasting impact on the way we apply and think about makeup today. In this article, we'll explore the ways in which 70s makeup has shaped the beauty industry and how its influence can be seen in modern trends.
1. The Rise of Bold Colors:
The 1970s were a time of experimentation and creativity in makeup, with a focus on bold, vibrant colors. From bright reds and oranges to deep purples and blues, the decade's makeup looks were characterized by their boldness and intensity. This trend towards bold colors has continued to influence modern makeup, with a focus on statement-making shades and a willingness to take risks with color.
2. The Smoky Eye:
The 1970s popularized the smoky eye, a look that has remained a staple of modern makeup. The smoky eye is created by layering dark shadows on the lid, blending them into the crease, and adding a touch of light on the inner corner. This technique creates a soft, diffused look that is both flattering and versatile. Modern makeup trends have seen a resurgence of the smoky eye, with variations on the classic look that include deeper, more dramatic shades and a focus on blending and layering.
3. Glitter and Shimmer:
The 1970s were also a time of innovation in terms of texture and finish. The decade saw the rise of glitter and shimmer, with a focus on adding a touch of sparkle to any look. From glittery eyeshadows to shimmering lip glosses, the 70s were all about adding a little bit of magic to your makeup routine. Modern makeup trends have seen a revival of this trend, with a focus on high-shine finishes and a willingness to experiment with different textures and finishes.
4. The Power of Statement Accessories:
The 1970s were all about making a statement, and this was no less true when it came to makeup. The decade saw the rise of oversized, dramatic accessories like oversized sunglasses and chunky costume jewelry. Modern makeup trends have seen a similar focus on statement accessories, with a willingness to experiment with bold, oversized shapes and a focus on making a statement with every look.
5. The Emphasis on Individuality:
The 1970s were a time of rebellion and nonconformity, and this attitude extended to makeup as well. The decade saw a focus on individuality and self-expression, with a willingness to experiment and push boundaries. Modern makeup trends have seen a similar focus on self-expression, with a willingness to try new things and a focus on making makeup your own.
Conclusion:
The 1970s may have been a time of bold, colorful, and expressive makeup trends, but their influence can still be seen in modern beauty trends. From the rise of bold colors to the power of statement accessories, the decade's makeup looks continue to inspire and influence the way we apply makeup today. Whether you're looking to try a new trend or simply want to add a little bit of sparkle to your look, the 1970s have something to offer. So why not take a cue from the past and embrace the bold, expressive beauty of the 1970s??.
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